Shop local also applies to weddings, so research says

Weddings this year have been all about ‘keeping it local’ according to research from wedding planning website www.engageweddings.co.uk.

The founder of the popular online wedding resource Becca Pountney says that following research among 500 brides, just under three-quarters (62 per cent) said that they have preferred wedding planning with local suppliers as opposed to those further afield for three key reasons. 

Firstly, they like the fact that suppliers are easy to reach, secondly they are often more cost effective and finally, word of mouth recommendation is often done locally through friends or via local Facebook groups.

Spearheading the research, Becca adds: “Although the world is a small place to do business these days, the wedding industry still very much operates at a local level and our research just goes to prove this.

“Friends and family recommendation is pivotal and with brides only prepared to travel 30 miles maximum to a supplier it means that the shop local message is so important and customer service is key for repeat business.”