A subtle and glowing tan is the aim of every bride however many find the thought of using self-tan ahead of their prenuptials a daunting thought. The fear of being left with streaky skin or a stained dress is every bride’s worst nightmare. However with innovations in tanning products users can now rest assured that brand’s such as Fake Bake have the perfect products for your big day.
Fake Bake and James Harknett (their Global Creative Consultant) have come together and established which beauty trends to try out in 2017.
There were two key bridal fashion trends which were seen on the runway for SS17, with designers counting on brides to make bold, skin baring choices. Plunging necklines were showcased by Marchesa, Oscar de la Renta and Lela Rose as well as the off-the-shoulder trend making its way down the aisle thanks to J.Mendel, Reem Acra, Sachin & Babi to name a few.
Fake Bake have also established two key tanning trends which were seen not only on the SS17 runways but within bridal beauty as well.
BACK TO BASICS 
The barely there make-up trend was a fashion favourite on the SS17 runways, with many designers such Mira Zwillingeras and Amsale opting for fresh faced models, with beautiful sun-kissed skin.
At home achieve this look with Fake Bake Amplify or Fair. Create a truly bespoke tan as you can control the depth of colour as you build to the desired shade. Perfect for that primed bronzed glow, Amplify also has a unique ingredient that speeds up the natural process of melanin production in the skin, making it the ultimate pre winter getaway must have.
James can create this look in his salon using Fake Bake original formula. This tailored glow will have all the office talking! The transformation is a subtle yet bronzed hue that warms the fairest of skin tones. Make-up can be kept at a minimum as cheekbones appear to gleam, and skin tone is even and perfected.
METALLIC MUSE
Shots of iridescence run through dewy looking tan - giving an almost ethereal finish. Metallics are a key trend across fashion and beauty for 2017. Designers such as Sottero and Midgley and Austin Scarlett opting for this pearlescent look.
At home reach for Fake Bake’s iconic Original self-tan lotion. The dark guide colour enables a confident application, even for the tanning novice. Moisturise ankles, feet and elbows first, to avoid over absorbing in dry areas. Start with the pins and smooth down towards the ankles, ensuring less product hits the delicate areas. Apply the same tactic with your inner arms. Finish this look on day 2 with Fake Bake Tinted Body Glow which is laced with golden shimmer, the bronze coloured moisturiser illuminates skin. Spritz with Skin Smoothie oil to complete the look.
James can create this look with a fine layer of Fake Bake Gold formula airbrushed flawlessly over the body. James then uses his unique layering technique to create subtle shadows that brings an athletic sheen that can be worn with confidence on immediate application. Finish this look with Tinted Body Glow and Skin Smoothie Oil as above.
It isn’t just the bride who should look her best on the day, here are our go-to tanning products for the whole wedding party.
Mother of the Bride/Groom – In the months leading up to the special day use Fake Bake’s The Face Anti-Ageing Self-Tan Lotion with Matrixyl-3000 Combining the highest quality self-tan ingredients with clinical levels of Matrixyl-3000® from Sederma, finally there is a double-action, daily lotion that is perfect for delicate facial skin and will not only leave you with a beautiful golden glow, but will also reduce the dreaded signs of ageing.
Groom - Start subtle! Build up the colour gradually. Most guys are conscious that work colleagues and friends etc will notice a fake tan and this has lead to them avoiding self tanners over recent years. Adding just a pea size amount of Fake Bake Original Lotion to a daily moisturiser is the perfect start. Work in all over the face blending gently into the hair line. This will create a look of well being and the first thing people will say is "you look so well".
Bridesmaid – Many maids are so busy with their duties that tanning takes a back seat. We suggest having a bottle of Fake Bake’s 5 minute mousse on hand for last minute bronzing. This super-quick, speed-dry formula is your secret weapon to achieving glowing skin in just 5 minutes! The non-transferable formula will keep your whites white and if that’s not enough, a long-lasting golden tan will continue to develop when the guide colour is washed off.
As one of the world’s most successful self-tan brands, Fake Bake pride themselves in being a leader in innovation, as well as their very popular and original Fake Bake product range, they are a salon professional favourite and last year launched their own beauty and skincare ranges, Fake Bake Beauty at Home https://www.fakebakebeauty.co.uk/.
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