Wedding dress wariness — top tips to avoid purchasing a fake for the big day

 

Ask any bride which task is most important while planning a wedding and she’ll say the dress. Traditionally, finding the right gown would involve visiting bridal boutiques and department stores to try on different dresses. Now, brides-to-be can browse dresses online from a variety of shops and have them arrive at their doorstep within days. What’s more, those looking to save money can often find bargain deals on online marketplaces and auction sites.

However, while this may be convenient and cost-effective for brides, it’s also easier to unsuspectingly fall prey to counterfeit items. 

Online brand protection expert, MarkMonitor, has compiled the following list of top tips to ensure that brides-to-be are extra vigilant when shopping online: