Men are ditching the 'hire' option and going for a suit they can wear again and again

Britain’s biggest independent menswear brand with stockists across the UK has reported a spike in sales of lounge suits as grooms ditch something borrowed for something blue (to keep) when it comes to their wedding outfit.

Now determined to enjoy the wedding shopping experience as much as the bride-to-be, men are steering away from hired top hat and tails and choosing to buy sharply tailored suits instead with vivid blues the favoured colour.

Douglas​ said more grooms were investing in a suit they could keep with many also treating their best men and ushers to their own suits as gifts for helping out on their big day.