Groomzilla

The stereotype has long played that the soon-to-be bride will build out an intense beauty, hair and fitness regime in the build-up to their wedding day, however it seems men are now getting in on the act. 

Beauty brand Procoal surveyed 1047 married men, to ask them about their pre-wedding arrangements, with some surprising results. To start with, 84% stated they personally plucked their eyebrows before getting married. A further 36% admitted to visiting a spa or salon in the month before their wedding day.