'Alexis Dove weighs in on the death of the diamond ring'

As traditions change our tastes and desires for our big day become more personal. 

Cut, Clarity, Colour and Carat – the four most important qualities when considering an engagement ring, right? 

Not any more perhaps. British award winning designer Alexis Dove muses that millennials especially are no longer interested in the brilliant cut solitaire diamond rings their mothers yearned for. 

Instead, it is all about individuality, story and for many – conscience. 

 

Alexis Dove finds that the unusual stones garner most attention and that is often thanks to their unique aesthetic.